Canon

Featuring a newly developed 7K full-frame CMOS sensor, the Canon EOS C50 Cinema Camera is a compact powerhouse for your video and photo needs. The EOS C50 is capable of recording 3:2 Open Gate video at 4K120 and raw video up to 7K60, as well as 32MP stills in photo mode. Simply select between dedicated photo and video modes for an intuitive hybrid shooting experience. Additional advanced features of the C50 include Dual-Pixel CMOS AF II, simultaneous 2K crop recording, built-in Frame.io Camera-to-Cloud integration, and XC protocol support for remote control. An included detachable top handle equips you with two 3-pin XLR inputs as well as onboard controls for easy-to-reach adjustments.

Compact and lightweight, the Canon RF 45mm f/1.2 STM is an affordable prime lens with an extremely fast f/1.2 maximum aperture and a versatile 45mm focal length. Perfect for a walk around the park or a day in the studio, the lens offers exceptionally shallow depth of field and beautiful, expressive bokeh. Thanks to its wide-aperture capabilities and medium focal length, this lens is perfect for portraits, lifestyle content, and low-light work, creating soft images with dramatic focus falloff. An STM motor affords quiet and smooth autofocus performance and full-time manual focus override. The optical design incorporates one aspherical element, which reduces spherical aberrations and distortion.

Built to be the high-performance all-arounder for creatives who work in both photo and video, the Canon EOS R6 Mark III deftly combines an array of hybrid capabilities, upgraded imaging, and revised handling and design to suit shooters working in a wide variety of scenarios. A new 32.5MP sensor pairs with DIGIC X processing to offer 7K video recording, up to 40-fps photo shooting, improved Dual Pixel CMOS AF II with Register People Priority, more robust 8.5-stop image stabilization, and the R6 Mark III now also accepts both CFexpress Type B and SD memory cards for flexible file storage.

Built for photographers and videographers alike, the Canon RF 85mm f/1.4 L VCM is a fast short-telephoto prime lens with a function-first build that caters to the hybrid nature of modern image-making, emphasizing high image quality, responsive AF, minimized focus breathing, and intuitive, silent, and customizable handling.

Sleek and versatile, the Canon RF 24-105mm f/4-7.1 IS STM is a well-rounded zoom covering wide-angle to short telephoto focal lengths to benefit working in a wide variety of conditions. A variable maximum aperture also helps to maintain an impressively compact profile to suit everyday shooting needs. Complementing the flexible design is a unique Center Macro Focus position, which enables working with close-up subjects at a 1:2 maximum magnification ratio, and an Optical Image Stabilizer also helps to achieve sharp imagery by minimizing the appearance of camera shake. Also, an STM motor affords impressively quiet and smooth autofocus performance and full-time manual focus override. Additionally, a configurable Control Ring lets you adjust exposure settings, including ISO, aperture, and exposure compensation, from the lens itself.

Designed with high-end cinema video in mind, the Canon RF 35mm f/1.4L VCM Lens is a wide-angle L-series hybrid prime featuring an ultra-fast f/1.4 maximum aperture to suit working in difficult lighting conditions. Its 11-blade iris creates soft, cinematic bokeh, and the lens features minimal focus breathing for easy and smooth focus pulls. The focus ring can be used full-time with override, and you can also utilize the iris ring manually during changing conditions on your video shoots.

An all-purpose prime designed for both photo and video applications, the RF 50mm f/1.4 L VCM Lens from Canon is a fast normal-length lens made for full-frame RF-mount camera systems. With its bright f/1.4 maximum aperture and 11-bladed diaphragm, working in low-light conditions isn’t an issue, nor is producing dreamy, complementary bokeh around your subjects. This hybrid lens design incorporates a video-friendly Voice Coil Motor (VCM) rear focus system with a Nano USM (Ultrasonic Motor) for precise autofocus and near-silent lens operation. Its dedicated manual iris ring and AF/MF switch offer users heightened focus control and allow for swift settings adjustments. Belonging to the L-series, this prime lens promises excellent durability and features a weather-resistant design that protects against dust and moisture.

Boasting enough horsepower to allow Canon’s highest resolution mirrorless sensor to shoot a speedy 30 fps and capture 8K60p raw video, the EOS R5 Mark II Mirrorless Camera is the multimedia professional’s solution for versatility, image quality, and intelligence. An all-new 45MP sensor’s stacked, back-illuminated design joins a brand new processor to provide upgrades in nearly every category, creating a do-it-all camera that gets the job done.
Key Features

Covering a versatile wide-angle focal length range, the RF 15-35mm f/2.8 L IS USM from Canon is also characterized by its bright f/2.8 constant maximum aperture. This bright design enables working in available light conditions and also affords greater control over depth of field. The range of wide focal lengths suits working in a variety of situations, from landscape to documentary shooting, and this zoom is complemented by an advanced optical design that greatly reduces color fringing and distortion for high clarity and sharpness. An Air-Sphere coating has also been applied to reduce flare and ghosting for improved contrast and color fidelity when working in bright conditions.

Characterized by a revamped optical design, the EF 16-35mm f/2.8L III USM from Canon is a workhorse wide-angle zoom and member of the well-regarded L-series of lenses. Featuring a series of specialized elements, this lens utilizes a trio of aspherical elements and two ultra-low dispersion glass elements to control a variety of aberrations for high sharpness and clarity. Both SWC and ASC coatings have also been applied to the elements in order to reduce lens flare and ghosting for increased contrast and color accuracy.