Sony

With a compact design for solo shooters, for travel applications, and to serve as an ideal B cam, the Sony FX3 borrows from both the Cinema Line and Alpha series of cameras to create an optimized portable cinema camera. The FX3 features all the imaging attributes you’d expect from this class but sports a new lightweight, handheld form with a streamlined profile and a “cage-free” design offering the ability to secure various accessories directly to the camera body.

Combining resolution and precision, the Sony a7R V is the mirrorless camera designed for those who crave detail. Featuring a 61MP full-frame sensor, all-new AI-based autofocus system with advanced subject recognition, 8K video recording, and 8-stop image stabilization, the fifth-generation a7R is reliable and well-rounded for both photography and video applications.

Presenting an ultra-wide field of view, the Sony FE 20mm f/1.8 G is a sleek and wide-eyed prime lens characterized by its portability, advanced optical design, and intuitive handling. It’s an ideal companion for a range of subjects, from architecture and interiors to landscape to vlogging, and the sleek size makes it a go-to wide-angle option for everyday and travel shooting.

The Sony UWP-D22 is a dependable camera-mount wireless handheld microphone system that delivers uncompromising audio quality while still being easy to use and fast to set up with no menu diving. It is made with simplicity in mind for DIY cameramen, videographers, vloggers, and journalists working in the field without a crew. The system is packed with professional features including NFC Sync and Auto-Gain functions, which handle time-consuming frequency setup and mic-level adjustments for you, so you’re ready to shoot within seconds.

Combining a favored wide-angle focal length with an especially bright design, the FE 24mm f/1.4 GM from Sony is a fast, versatile lens well-suited to landscape, astrophotography, and street shooting applications. Its wide-but-usable perspective is complemented by the f/1.4 maximum aperture

ZEISS Batis 25mm f/2 is a wide-angle prime designed specifically for full-frame Sony E-mount mirrorless cameras. Its broad field of view makes it well-suited to landscape, reportage, and architecture photography applications and the bright f/2 maximum aperture is ideal for shooting in low-light conditions. The optical design uses a series of aspherical and anomalous partial dispersion elements to greatly reduce color fringing, distortion, and other aberrations to realize sharp, clear, and color-accurate imagery. 

Offering a unique short-normal focal length with a close-focusing design, the Batis 40mm f/2 CF from ZEISS is a Sony E-mount prime further characterized by its advanced optical layout. Based on the Distagon design, this lens uses a series of aspherical and anomalous partial dispersion elements to greatly reduce color fringing, distortion, and other aberrations to realize sharp, clear, and color-accurate imagery. A floating elements system, coupled with the Close Focusing designation, is also employed for consistent performance when working with both near and far subjects. Additionally, an enhanced ZEISS T* anti-reflective coating has been applied to reduce flare and ghosting for working in difficult lighting conditions.

Sony has managed to squeeze exceptional quality into the extraordinarily compact Sonnar T* FE 35mm f/2.8 ZA Lens, making it an ideal partner for travel, street, and landscape applications, which prioritize both image quality and portability. Based on the ZEISS Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f/2.8 while simultaneously reducing flare and improving contrast.

Updating a tried-and-true optical design for use with full-frame Sony E-mount mirrorless cameras, the Batis 85mm f/1.8 from ZEISS is a portrait-length, short telephoto lens featuring a fast maximum aperture for greater focus control and enhanced low-light shooting. The Sonnar-type design, in conjunction with three anomalous partial dispersion elements, offers high contrast and accurate rendering by virtually eliminating color fringing and chromatic aberrations.

Get up close and personal with the 1:1 magnification ratio of the full-frame compatible Sony FE 90mm f/2.8 Macro G OSS Lens. As a G series lens, it perfectly balances sharpness and bokeh and, as a macro lens, close and controlled focusing performance is prioritized with advanced AF and intuitive handling.