Sony

Offering the latest in lens technology, the Sony FE 50mm f/1.4 GM Lens is designed with sophisticated elements and advanced optics to provide uncompromising image quality for still and video shooters alike. A member of the esteemed G Master lens family, this versatile normal-length prime provides a natural field of view, allowing you to create memorable images to last a lifetime.

A refined take on the fast standard zoom, the Sony FE 24-70mm f/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades, catering to both photo and video applications, that make this the most well-rounded G Master zoom to date.

Sony’s FE 70-200mm f/2.8 GM OSS II takes the classic fast zoom and elevates performance to a whole new level. This lens builds upon the best parts of the original and makes them even better while simultaneously reducing weight by 29%—making this lens the lightest in its class. Sony has also given this lens a brand-new AF system that promises up to four times the speed and has made plenty of optical optimizations that will appeal to video shooters, including improvements to focus breathing and focus shift. Whether you shoot portraits, sports, landscapes, or video, the 70-200mm f/2.8 will get the job done.

Combining G Master performance with the lightest and smallest form factor in its class, Sony rounds out its trinity of f/2.8 G Master zoom lenses with its latest wide-angle offering for video and stills shooters, the FE 16-35mm f/2.8 GM II Lens, which boasts a variety of optical, focusing, and handling upgrades.

With a compact design for solo shooters, for travel applications, and to serve as an ideal B cam, the Sony FX3 borrows from both the Cinema Line and Alpha series of cameras to create an optimized portable cinema camera. The FX3 features all the imaging attributes you’d expect from this class but sports a new lightweight, handheld form with a streamlined profile and a “cage-free” design offering the ability to secure various accessories directly to the camera body.

Combining resolution and precision, the Sony a7R V is the mirrorless camera designed for those who crave detail. Featuring a 61MP full-frame sensor, all-new AI-based autofocus system with advanced subject recognition, 8K video recording, and 8-stop image stabilization, the fifth-generation a7R is reliable and well-rounded for both photography and video applications.

Presenting an ultra-wide field of view, the Sony FE 20mm f/1.8 G is a sleek and wide-eyed prime lens characterized by its portability, advanced optical design, and intuitive handling. It’s an ideal companion for a range of subjects, from architecture and interiors to landscape to vlogging, and the sleek size makes it a go-to wide-angle option for everyday and travel shooting.

The Sony UWP-D22 is a dependable camera-mount wireless handheld microphone system that delivers uncompromising audio quality while still being easy to use and fast to set up with no menu diving. It is made with simplicity in mind for DIY cameramen, videographers, vloggers, and journalists working in the field without a crew. The system is packed with professional features including NFC Sync and Auto-Gain functions, which handle time-consuming frequency setup and mic-level adjustments for you, so you’re ready to shoot within seconds.

Combining a favored wide-angle focal length with an especially bright design, the FE 24mm f/1.4 GM from Sony is a fast, versatile lens well-suited to landscape, astrophotography, and street shooting applications. Its wide-but-usable perspective is complemented by the f/1.4 maximum aperture

ZEISS Batis 25mm f/2 is a wide-angle prime designed specifically for full-frame Sony E-mount mirrorless cameras. Its broad field of view makes it well-suited to landscape, reportage, and architecture photography applications and the bright f/2 maximum aperture is ideal for shooting in low-light conditions. The optical design uses a series of aspherical and anomalous partial dispersion elements to greatly reduce color fringing, distortion, and other aberrations to realize sharp, clear, and color-accurate imagery.